Through a steady campaign of announcements, outreach, and events related to important milestones reached during the rapid expansion and growing customer adoption of the network’s hotspots, Cablevision managed to amp up the excitement for its WiFi-only phone as it publicized strategic partnerships with various local communities, transportation agencies, and park systems. That resulted in nationwide media coverage and awareness despite Cablevision’s status as a regional provider. The Feb 4, 2015, launch event at Gramercy Park Hotel in NYC also made a big splash as celebs and influencers throughout tech and media converged to show off demo stations and a Freewheel-themed photo booth. Freewheel devices, including one year of free service, were given to guests as parting gifts. The Freewheel media launch campaign generated approximately 1200 news stories, which have an estimated total publicity value of nearly $2.2 million dollars and a total audience reach, or impressions, of more than 2.6 billion.

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