Through a steady campaign of announcements, outreach, and events related to important milestones reached during the rapid expansion and growing customer adoption of the network’s hotspots, Cablevision managed to amp up the excitement for its WiFi-only phone as it publicized strategic partnerships with various local communities, transportation agencies, and park systems. That resulted in nationwide media coverage and awareness despite Cablevision’s status as a regional provider. The Feb 4, 2015, launch event at Gramercy Park Hotel in NYC also made a big splash as celebs and influencers throughout tech and media converged to show off demo stations and a Freewheel-themed photo booth. Freewheel devices, including one year of free service, were given to guests as parting gifts. The Freewheel media launch campaign generated approximately 1200 news stories, which have an estimated total publicity value of nearly $2.2 million dollars and a total audience reach, or impressions, of more than 2.6 billion.

The Daily

Subscribe
Tuesday–January 6

Denver University Set to Buy Cable Center Building

The Syndeo Institute at The Cable Center has entered into a tentative agreement with the University of Denver to sell the more than 75,000-square-foot building that’s housed the nonprofit educational arm of the cable industry since 2001. Financials weren’t disclosed.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 16
Cablefax 100 Awards 2026 CFX100 2026 | Nomination Deadline
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.