Few in cable are unaware the Lustgarten Foundation’s work to defeat pancreatic cancer, inspired by its namesake, the late Cablevision vice chmn Marc Lustgarten, and best known by its annual benefit fundraiser event in NYC. But the CurePC public awareness campaign is much bigger than that, and it deserves special recognition after five years of effective advocacy. PSAs regularly appear across Cablevision’s airwaves, reaching millions of New York-area households and creating awareness among some of the most influential people in the country, as well as within the pages of its Newsday Media Group publications. It also manages a comprehensive digital presence across social media and a number of affiliated websites. PSAs also run on radio, in movie theaters and even across the airwaves of unaffiliated media companies such as Turner, Time Warner Cable and more. And best of all, Cablevision donates 100% of every dollar raised to the research. Meanwhile, the Long Island Pancreatic Cancer Research Walk has more than doubled its registrants since it began in 2008, logging 7,500 walkers at the 2013 event and raising $1.2 million. And get this: Over the last five years, media coverage has reached a whopping 655 million impressions.

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