The campaign, aimed at raising awareness of pancreatic cancer and the urgent need for more research, reached and educated a vast audience through the curePC Courage Project. As a result, curePC.org experienced the highest monthly site traffic in the campaign’s 6-year history with 26,764 unique visitors, up 221% as compared to November 2013, and 60,233 page views, up 225% as compared to 2013, with the average time spent on page exceeding 5 minutes (higher than the average time on page for all of 2014). The initiative also increased the visibility of the Lustgarten Foundation’s unique partnership with Cablevision.

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Review Board: Telecom Ad Challenges on the Rise at NAD

If it feels like you’re seeing more reports of ad challenges in the telecommunications sector, you’d be right. NAD is at the heart of it.

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Apr 25
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