The campaign, aimed at raising awareness of pancreatic cancer and the urgent need for more research, reached and educated a vast audience through the curePC Courage Project. As a result, curePC.org experienced the highest monthly site traffic in the campaign’s 6-year history with 26,764 unique visitors, up 221% as compared to November 2013, and 60,233 page views, up 225% as compared to 2013, with the average time spent on page exceeding 5 minutes (higher than the average time on page for all of 2014). The initiative also increased the visibility of the Lustgarten Foundation’s unique partnership with Cablevision.

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