When Cable ONE realized its mobile site wasn’t up to snuff based on what its customers expected, it acted fast to rectify the situation. So the MSO tasked its interactive agency to design a new mobile site that would have clear CTAs and larger fonts/buttons, as well as a responsive design shopping cart to allow people to order easily on their mobile devices. After more internal optimization and tweaking, conversion rates for its mobile site increased 97% and share of mobile sales have increased almost 300% since the mobile site launched. Tablet conversions are up 32%, and share of tablet sales increased 32% in 2014.

The Daily


NBCU Lays Out Peacock Olympics Plans

NBCU is going big when it comes to its Olympic coverage on Peacock . An Olympics destination is launching on the streamer on July 15 and users will be able to view live coverage of events like gymnastics

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.