When Cable ONE realized its mobile site wasn’t up to snuff based on what its customers expected, it acted fast to rectify the situation. So the MSO tasked its interactive agency to design a new mobile site that would have clear CTAs and larger fonts/buttons, as well as a responsive design shopping cart to allow people to order easily on their mobile devices. After more internal optimization and tweaking, conversion rates for its mobile site increased 97% and share of mobile sales have increased almost 300% since the mobile site launched. Tablet conversions are up 32%, and share of tablet sales increased 32% in 2014.

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Friday–September 12

Father of Cable Modem’s Untold Story in New Book

September seems to be the unofficial month for industry book releases, but when it comes to Rouzbeh Yassini-Fard’s “The Accidental Network,” it has taken years to get around to explaining how his struggling LANcity created the cable modem and transformed the internet forever.

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