When Cable ONE realized its mobile site wasn’t up to snuff based on what its customers expected, it acted fast to rectify the situation. So the MSO tasked its interactive agency to design a new mobile site that would have clear CTAs and larger fonts/buttons, as well as a responsive design shopping cart to allow people to order easily on their mobile devices. After more internal optimization and tweaking, conversion rates for its mobile site increased 97% and share of mobile sales have increased almost 300% since the mobile site launched. Tablet conversions are up 32%, and share of tablet sales increased 32% in 2014.

The Daily

Subscribe
Wednesday–April 24

Effros: The Utility of Competition

the underlying theories now being bandied about for either regulating broadband internet access services (BIAS) as a utility or something that should be freely competitive are in major conflict.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.