When Cable ONE realized its mobile site wasn’t up to snuff based on what its customers expected, it acted fast to rectify the situation. So the MSO tasked its interactive agency to design a new mobile site that would have clear CTAs and larger fonts/buttons, as well as a responsive design shopping cart to allow people to order easily on their mobile devices. After more internal optimization and tweaking, conversion rates for its mobile site increased 97% and share of mobile sales have increased almost 300% since the mobile site launched. Tablet conversions are up 32%, and share of tablet sales increased 32% in 2014.

The Daily


RDOF Auction Ready to Begin

Thursday marks the start of bidding in the FCC ’s Phase 1 Rural Digital Opportunity Fund (RDOF) auction, with 386 applicants qualified to bid for up to $16bln over 10 years to provide broadband to wholly

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