When Cable ONE realized its mobile site wasn’t up to snuff based on what its customers expected, it acted fast to rectify the situation. So the MSO tasked its interactive agency to design a new mobile site that would have clear CTAs and larger fonts/buttons, as well as a responsive design shopping cart to allow people to order easily on their mobile devices. After more internal optimization and tweaking, conversion rates for its mobile site increased 97% and share of mobile sales have increased almost 300% since the mobile site launched. Tablet conversions are up 32%, and share of tablet sales increased 32% in 2014.

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Wednesday–August 19

Revolt Hits the Ring

Music-oriented cable net Revolt will air exclusive matches from TNA Wrestling’s “Xplosion” program, beginning this fall. The new partnership also includes an archive of wrestling events on Revolt’s

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