SVP, Product Leadership
Nielsen

We admit that we’re a bit biased. Haymes is, after all, a former cable guy who left Time Warner Cable last year to join Nielsen. That’s a leap that took guts. His mission: Get the ratings giant’s new Digital Media Manager initiative off the ground. It’s a job that has required Haymes to navigate Nielsen’s many divisions in search of digital harmony. It’s a tough job, but Haymes is up to it.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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