Brian O’Toole

Manager, CMT and TV Land Velocity, Viacom

Since O’Toole made the switch from Viacom’s Traffic Department to join a creative path at Viacom Velocity, he has proved invaluable. Now a manager, O’Toole has used his skills to create successful partnerships for CMT and TV Land events. He managed CMT’s first-ever sponsor activation at the CMT Music Awards, partnering with American Airlines in support of the Miles For All Who Serve initiative. He also took a partnership with CMT Music and PepsiCo Tostitos and developed integration on TV Land’s “The Jim Gaffigan Show” and creating a “Tostitos House Party” backdrop for an episode of CMT’s Hot 20 Countdown. O’Toole’s first social media platform he checks in the morning is “SnapChat, unless it’s football season,” he says. “Then I check my fantasy lineups first.”

The first social platform or website you visit after waking up in the morning?

SnapChat, unless it’s football season. Then I check my fantasy lineups first.

What sort of culture is important to you in the workplace?

One that fosters collaboration and inspires creativity. A place where people are free to share their ideas and work together to produce great content is essential in our industry.

Who has been your biggest mentor and why? 

I’m incredibly lucky to be a part of a team of amazing people at Viacom who have helped me develop my skills as a marketer. They’ve empowered me to take on high-profile projects and encouraged me to promote innovative and compelling creative.