Freeman is both right- and left-brained, having started as an engineer and later transitioning to the creative space. That unique balance gives her a keen appreciation of the art and science of effective marketing. Despite her strong analytical background, she is sticking to this business advice: Trust your gut. “If you always wait for the data crunched evidence, you will be a follower that makes decisions based on past results. Leaders innovate in the white space,” she says.

The Best business advice you have ever received?

Trust your gut. If you always wait for the data crunched evidence, you will be a follower that makes decisions based on past results. Leaders innovate in the white space.

How do you define diversity?

I define diversity in its broadest of terms – understanding and respecting an individual’s unique differences.

How do you define success?

I define success as having achieved a healthy balance between work life and personal life. When things are in balance I have peace of mind.

The Daily

Subscribe

Weir On the Art of Paramount’s Hitmaking

Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris. So you might not have noticed the steady stream of hits it’s delivering.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.