Brenda Freeman

Freeman is both right- and left-brained, having started as an engineer and later transitioning to the creative space. That unique balance gives her a keen appreciation of the art and science of effective marketing. Despite her strong analytical background, she is sticking to this business advice: Trust your gut. “If you always wait for the data crunched evidence, you will be a follower that makes decisions based on past results. Leaders innovate in the white space,” she says.

The Best business advice you have ever received?

Trust your gut. If you always wait for the data crunched evidence, you will be a follower that makes decisions based on past results. Leaders innovate in the white space.

How do you define diversity?

I define diversity in its broadest of terms – understanding and respecting an individual’s unique differences.

How do you define success?

I define success as having achieved a healthy balance between work life and personal life. When things are in balance I have peace of mind.