To connect deeply with a younger demographic—and prove that the brand is getting louder, faster and more relevant—Bleacher Report collaborated with hip hop duo Blackalicious and ad agency barrettSF to create a remix of their hit single “Alphabet Aerobics.”  But this time the A-Z rhyming style was sports related. The song gets faster and faster—and yet the sports references keep coming. The coolest part: LA-based production company Gentleman Scholar created 26 different animation styles—one of each of the ABCs.


The Daily


Allen on Weather Channel Plus Launch

Allen Media Group founder Byron Allen is putting everything that he has learned into the development and launch of his latest venture, Weather Channel Plus.

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