Bleacher Report
By
| March 2, 2016
To connect deeply with a younger demographic—and prove that the brand is getting louder, faster and more relevant—Bleacher Report collaborated with hip hop duo Blackalicious and ad agency barrettSF to create a remix of their hit single “Alphabet Aerobics.” But this time the A-Z rhyming style was sports related. The song gets faster and faster—and yet the sports references keep coming. The coolest part: LA-based production company Gentleman Scholar created 26 different animation styles—one of each of the ABCs.