Bill Abbott

Bill Abbott
Title: President & CEO, Crown Media Family Networks
Years in Cable: 27
Education: College of the Holy Cross

Abbott’s not a kid, but that doesn’t stop him from wanting it to be Christmas every day. After Hallmark Channel scored record ratings for its 24/7 Christmas countdown last year—and its biggest-ever audience day on Nov. 29 for “Christmas Under Wraps”—he’s started repeating the round-the-clock themed programming for other holidays, beginning with Valentine’s Day. June weddings, Halloween, Thanksgiving and back-to-school time are also on the list. This year Abbott has other plans in the works to grow Hallmark Channel and sister Hallmark Movies & Mysteries, as well as increased collaborations with Hallmark retail stores for content and marketing.

I watch most programming on this device: A 50-inch flat screen TV!
The day we get multiplatform measurement is the day I… can truly watch TV Everywhere.
Apple iWatch or Rolex? Apple iWatch
Twitter, Instagram or Snapchat? Twitter
If Disney hired me to reboot “Star Wars” I would… not take the job.
If my office produced a viral video, the background music would be… “I’ve Loved These Days”
Favorite vacation spot: Montauk
Who’s on tap for the next big comeback? New York Jets
Desert island album: Songs In The Attic by Billy Joel
Favorite TV show as a kid:  “Scooby Doo”
My favorite business/motivational book: The One Day Contract by Rick Pitino