Advertising Campaign for a Single Program | Big Ten Network (BTN) – Animated Basketball Coaches Spots

BTN targeted a younger, more tech savvy group of fans with this hilarious group of videos. The network created 13 Gangnam-style spots specific to each school and featuring their basketball coaches. Usually portrayed as serious figures, the coaches were given the opportunity to embrace a lighter them. The videos had animated graphics and techno beats to boot, and ended up reaching 1,325,000 views on the net’s digital platform BTN2Go.

 

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NBC Sports Wants to Play in the Snow

The inaugural season of The Snow League was a success for NBC Sports, which announced an expansion of its media rights agreement as the league gears up to begin its second season next month.

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