Advertising Campaign for a Single Program | Big Ten Network (BTN) – Animated Basketball Coaches Spots

BTN targeted a younger, more tech savvy group of fans with this hilarious group of videos. The network created 13 Gangnam-style spots specific to each school and featuring their basketball coaches. Usually portrayed as serious figures, the coaches were given the opportunity to embrace a lighter them. The videos had animated graphics and techno beats to boot, and ended up reaching 1,325,000 views on the net’s digital platform BTN2Go.


The Daily


HBO Leaves Amazon

With HBO dropping off Amazon Video Channels this week, WarnerMedia is hoping to incentivize Amazon customers to move to its HBO Max DTC option. It launched a

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