Advertising Campaign for a Single Program | Big Ten Network (BTN) – Animated Basketball Coaches Spots
BTN targeted a younger, more tech savvy group of fans with this hilarious group of videos. The network created 13 Gangnam-style spots specific to each school and featuring their basketball coaches. Usually portrayed as serious figures, the coaches were given the opportunity to embrace a lighter them. The videos had animated graphics and techno beats to boot, and ended up reaching 1,325,000 views on the net’s digital platform BTN2Go.