Advertising Campaign for a Single Program | Big Ten Network (BTN) – Animated Basketball Coaches Spots

BTN targeted a younger, more tech savvy group of fans with this hilarious group of videos. The network created 13 Gangnam-style spots specific to each school and featuring their basketball coaches. Usually portrayed as serious figures, the coaches were given the opportunity to embrace a lighter them. The videos had animated graphics and techno beats to boot, and ended up reaching 1,325,000 views on the net’s digital platform BTN2Go.

 

The Daily

Subscribe
Thursday–October 16

Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.