Advertising Campaign for a Single Program | Big Ten Network (BTN) – Animated Basketball Coaches Spots

BTN targeted a younger, more tech savvy group of fans with this hilarious group of videos. The network created 13 Gangnam-style spots specific to each school and featuring their basketball coaches. Usually portrayed as serious figures, the coaches were given the opportunity to embrace a lighter them. The videos had animated graphics and techno beats to boot, and ended up reaching 1,325,000 views on the net’s digital platform BTN2Go.

 

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Wednesday–April 24

AT&T Hitting All Marks With Fiber, Fixed Wireless

AT&T is buzzing when it comes to the continued success of its broadband product portfolio, scoring 252,000 AT&T Fiber net adds in 1Q24.

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Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
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2024 FAXIES Awards Nominations Are Open!
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Contact Rob Hudgins, [email protected], for more information.