What makes a good tchotchke? It needs to be something you wouldn’t walk into Target and be able to buy for yourself. BET achieved that and more with its full-size custom created body pillow featuring “Nellyville” star Nelly. It also gets high marks for how it distributed the tchotchke. Fans entered its Cuddle with Nelly sweepstakes on social media, with 5 winners chosen each week. It re-engaged with winners asking them to post pics with their pillows with the hashtag #CuddleNelly, driving further engagement. With a total budget of just $5,100, BET generated more than 500K social media impressions. Sweet dreams!

The Daily

Subscribe

AT&T Hitting All Marks With Fiber, Fixed Wireless

AT&T is buzzing when it comes to the continued success of its broadband product portfolio, scoring 252,000 AT&T Fiber net adds in 1Q24.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.