The stylish and immersive environment created by the BET pavilion helped the net double its target number of visitors for BET Experience in its first year with 100,000 total attendees over the 3-day event. Hosting more than 1,800 guests, the pavilion exemplified the network tag line: “We got you.” There were also a wide range of branded activities, viewing experiences and talent interactions, allowing guests to order their Live BET Experience “On Demand.”

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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