Avner Ronen

CEO
Boxee

Why Him? Boxee continues to grow and gain users, making a case for over- the-top services that cable must watch out for or partner with. Earlier this year, Ronen told us he’d like Boxee to craft deals with small cable programmers, similar to Roku’s pact with Wealth TV. “It’s a world where it’s harder and harder to penetrate and get [large cable carriage] deals done… especially if you’re a small niche content provider. Between what Apple TV is doing and Microsoft , Sony, Roku and Boxee, there’s a critical mass of over-the-top distribution into people’s living rooms. I expect more and more content providers to want to have their content available on those platforms. Probably a lot of it’s going to be behind pay walls.”