Senior Designer, Viacom Velocity

Among his growing portfolio entries, Dickens-Rouse established the branding for the cross-channel franchise MTV/VH1/CMT First package for Reese’s Peanut Butter Cups. He also designed the graphics package for the Sonic-sponsored Rock-N-Road Trip campaign, and he created and animated the graphics for a series of PSAs for the Great Nations Eat organization that aired across all Viacom networks. “The continuous advancements in technology and trends keep me very motivated,” he says.


What is the best advice you’ve ever gotten?

When being creative, don’t be afraid to jump out of the window sometimes.  It’s guaranteed you won’t fall.


What is one habit that makes you most successful?

Staying positive, open minded, a team player, and focused. I feel when you look at your career as “work” you stifle your creative thinking.  I love what I do, therefore it’s not work to me.


What makes you most excited about this industry as you advance in your career?

The continuous advancements in technology and trends keep me very motivated.  I don’t think I’ll ever do the same thing twice.  Times always change, so my way of thinking will always change.  It’s exciting to be a creative in an ever-changing world.

The Daily


Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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