Macey knows that increased engagement across digital platforms means increased ratings for WE tv’s programming, and she’s dedicated to creating inclusive environments online and on mobile, including the “WatchIt With” social offering that connects viewers with show talent. In 2014 she expanded WEtv.com to include meme generators “Tamar Talks” and “Snark Generator,” and other interactive features that propelled site visits to an all-time high. Not surprisingly, engagement is the most important metric to Macey, who says that “to know that our viewers/users are truly interacting with the content we are pushing out is the ultimate win.”

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Broadband Groups Use Slaughter in Nexstar-Tegna Fight

The Supreme Court ’s recent ruling that presidents can fire the heads of independent agencies—decided 6-3 last month in Trump v. Slaughter —bolsters the argument that the full FCC needs to review the

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