Macey knows that increased engagement across digital platforms means increased ratings for WE tv’s programming, and she’s dedicated to creating inclusive environments online and on mobile, including the “WatchIt With” social offering that connects viewers with show talent. In 2014 she expanded WEtv.com to include meme generators “Tamar Talks” and “Snark Generator,” and other interactive features that propelled site visits to an all-time high. Not surprisingly, engagement is the most important metric to Macey, who says that “to know that our viewers/users are truly interacting with the content we are pushing out is the ultimate win.”

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Wednesday–December 11

Cruz Addresses Foreign Cyber Threats After ‘Salt Typhoon’

After a U.S. official confirmed at least eight U.S. telecommunications providers were breached as part of a foreign hacking campaign, Sen. Ted Cruz (R-TX) called for more focus on defending state-sponsored

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