Macey knows that increased engagement across digital platforms means increased ratings for WE tv’s programming, and she’s dedicated to creating inclusive environments online and on mobile, including the “WatchIt With” social offering that connects viewers with show talent. In 2014 she expanded to include meme generators “Tamar Talks” and “Snark Generator,” and other interactive features that propelled site visits to an all-time high. Not surprisingly, engagement is the most important metric to Macey, who says that “to know that our viewers/users are truly interacting with the content we are pushing out is the ultimate win.”

The Daily


Honoring Juneteenth

BET is celebrating Juneteenth with a programming slate as part of its “Content for Change” initiative. Saturday at noon, the network will deliver social justice-themed episodes of series, inspirational

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Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
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Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
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Most Powerful Women CelebrationSave the Date!
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