Macey knows that increased engagement across digital platforms means increased ratings for WE tv’s programming, and she’s dedicated to creating inclusive environments online and on mobile, including the “WatchIt With” social offering that connects viewers with show talent. In 2014 she expanded WEtv.com to include meme generators “Tamar Talks” and “Snark Generator,” and other interactive features that propelled site visits to an all-time high. Not surprisingly, engagement is the most important metric to Macey, who says that “to know that our viewers/users are truly interacting with the content we are pushing out is the ultimate win.”

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Wednesday–July 2

Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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