Alix Cottrell

When Time Warner Cable employees want to check out the latest and greatest, they head to Cottrell’s office. It’s described as a “hotbed” for the company. After all, the woman who occupies the space is core to the strategic planning and rollout of Time Warner Cable’s classic video products and next-gen user interface development, as well as applications for consumer-owned devices. “My team and I spend a ton of time evaluating the competitive landscape, new technology and trends, and research conducted both internally and by third parties about what consumers want and expect. [We] then turn those trends and ideas into a product roadmap that we can present to consumers,” she says.

What does the multiscreen experience look like in 3 years?

The multiscreen experience will continue to evolve over the next 3 years and consumers will increasingly use various devices for video consumption including tablets, phones and whatever device is most convenient to them.

How do you keep yourself and your team engaged and informed on the changing multiscreen universe?

My team and I spend a ton of time evaluating the competitive landscape, new technology and trends, and research conducted both internally and by 3rd parties about what consumers want and expect, and then turn those trends and ideas into a product roadmap that we can present to consumers.

What are your 3 go-to apps?

TWC TV of course, my Sonos app for music streaming, and scannable & evernote.