Alison Hoffman
Hoffman continually uses innovative strategies to market Starz programming, catering to underserved audiences, including African Americans and women. She uses social media as a driver to TV discovery, such as her creative “@Ash4President” grassroots campaign to nominate the “Ash vs Evil Dead” character for the 2016 election. As multiscreen becomes more mainstream, Hoffman understands her audience may be overwhelmed by all their choices. “As people demand more expert curation, providers will need an even deeper understanding of their audience’s preferences and behaviors,” she says. “Ultimately, it will still be about getting the right content in front of the right people on the right device.”
What does the multiscreen experience look like in 3 years?
Multi-screen behavior is the new normal, and on the rise. In the next few years the multiscreen experience – and content delivery overall – will need to become more personalized, programmable and coordinated to compensate for the fact that consumers are overwhelmed by the array of choices and screens at their disposal. As people demand more expert curation, providers will need an even deeper understanding of their audience’s preferences and behaviors. Ultimately, it will still be about getting the right content in front of the right people on the right device.
What are your 3 go-to apps?
NY Times
Podcasts – Strangers, Ted Radio Hour and This American Life (Serial)
If you had to spend a month in the virtual reality, what would your environment be?
The Evason Resort in Nha Trang, Vietnam. It’s paradise and where I spent my honeymoon over a decade ago. It would be amazing to return without the 20-hour flight.
