It has been an eventful year for Liggins and his newly renamed media empire. The company—which extends far beyond cable—adopted the moniker Urban One. Today, the business reaches 82% of black America. This year TV One also spruced up its programming, adding an extra hour of news coverage, more true crime and increased digital content. “The cable industry has certainly improved in its programming of diverse content,” Liggins says. “We have real competition today. Black people are in leading roles more now than ever before and there are a host of shows targeting our audience.” The network also has sought to lessen its dependence on ad revenue, instead establishing partnerships with brands including American Express and MGM National Harbor.

The Daily

Subscribe

People

John Zaccario has been upped to President of GSN, effective immediately. He succeeds Mark Feldman, who joined Scopely this week upon the sale of the GSN Games business to the company. Zaccario’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.