Video doesn’t kill the radio star in Liggins’ version of the story. In fact, they make quite nice siblings. The longtime leader of TV One continues to build on the synergy between TV One and Radio One’s media properties by pursuing new cross-platform ad partnerships and continuing to expand the reach of the company’s many assets. Of late, he has also cultivated a relationship with the NAACP. In February, TV One first aired the NAACP Image Awards and ended up with the top-rated program in TV One history. Aside from developing business relationships, Liggins says the emergence of viewers as coprogrammers and co-producers of content remains a trend firmly on his radar screen.
What’s been your company’s biggest innovation this year?
More aggressively leveraging the multiple assets in our portfolio (TV, Digital and Radio) to super-serve the AA audience like the execution of our first live tent-pole programming event (NAACP Image Awards) yielding the highest rated programming event in the network’s history.
What qualities do you look for when making a new hire?
Entrepreneurial spirit, results-oriented, innovative.
Name one emerging trend in cable we should all have our eye on.
The viewer as co-programmer and co-producer.