EVP, Marketing & Digital, USA Network

Shapiro has overseen the new brand positioning and tagline “We The Bold,” which aims to portray a new, distinct point of view for the USA brand and overall programming strategy. The brand positioning reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity. Can you say “Mr. Robot”? It was a completely new show for the network and required a comprehensive and exceptional marketing vision. Look no further than the “f-society” campaign that both led the show’s key art and even managed to hack into a Cablefax Programming Awards event. The buzz was frenzied and constant, thanks to Shapiro’s tireless efforts.

The Daily


Execs Predict Broadband Trends, DTC’s Future

Several of the executives named to the just-released Cablefax 100 offered prognostications on how fast internet really needs to be and the best ways to narrow the digital divide

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