EVP, Marketing & Digital, USA Network

Shapiro has overseen the new brand positioning and tagline “We The Bold,” which aims to portray a new, distinct point of view for the USA brand and overall programming strategy. The brand positioning reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity. Can you say “Mr. Robot”? It was a completely new show for the network and required a comprehensive and exceptional marketing vision. Look no further than the “f-society” campaign that both led the show’s key art and even managed to hack into a Cablefax Programming Awards event. The buzz was frenzied and constant, thanks to Shapiro’s tireless efforts.

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Wednesday–July 2

Paramount’s Reason for Settling Trump Lawsuit

With news breaking overnight of Paramount Global’s $16 million settlement of President Trump’s “60 Minutes” lawsuit, the company couldn’t ignore the elephant in the room during its annual shareholder meeting Wednesday.

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