EVP, Marketing & Digital, USA Network

Shapiro has overseen the new brand positioning and tagline “We The Bold,” which aims to portray a new, distinct point of view for the USA brand and overall programming strategy. The brand positioning reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity. Can you say “Mr. Robot”? It was a completely new show for the network and required a comprehensive and exceptional marketing vision. Look no further than the “f-society” campaign that both led the show’s key art and even managed to hack into a Cablefax Programming Awards event. The buzz was frenzied and constant, thanks to Shapiro’s tireless efforts.

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EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled.

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