EVP, Marketing & Digital, USA Network

Shapiro has overseen the new brand positioning and tagline “We The Bold,” which aims to portray a new, distinct point of view for the USA brand and overall programming strategy. The brand positioning reflects the values and interests of today’s modern audiences by evoking courage, resiliency, risk-taking and authenticity. Can you say “Mr. Robot”? It was a completely new show for the network and required a comprehensive and exceptional marketing vision. Look no further than the “f-society” campaign that both led the show’s key art and even managed to hack into a Cablefax Programming Awards event. The buzz was frenzied and constant, thanks to Shapiro’s tireless efforts.

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Wednesday–July 28

Execs Predict Broadband Trends, DTC’s Future

Several of the executives named to the just-released Cablefax 100 offered prognostications on how fast internet really needs to be and the best ways to narrow the digital divide

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Aug 6
Cablefax Regional Rainmakers Awards
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
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