It’s been a busy year for Shapiro. She launched awareness around USA’s returning arsenal of original programing and introduced the comedy and reality genres to the network’s audiences, contributing to its first-ever renewals in each genre with “Sirens” and “Chrisley Knows Best.” She also drove the marketing and digital strategy for the launch of acquisition “Modern Family,” bringing an audience who were 30 percent new to the network and who were younger, more affluent and more educated.

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Monday–September 15

Strategic Swerve: EchoStar Outlines Life With Less Spectrum

EchoStar CEO Hamid Akhavan didn’t beat around the bush during Monday’s investor presentation—the company probably wouldn’t have held it if it hadn’t already been scheduled. That’s because of how

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