Ciurana is known and respected as a leader in content development and is considered one of the leaders in Hispanic television. He also has been involved in Teleton Mexico since it was created in 1997 and helped lead the successful launch of Teleton USA on Univision, which in the past three years has raised more than $45 million for children with autism, cancer and disabilities. In April, he was the recipient of Hispanicize’s Latinovator Award 2015 for his innovative work and 35-year media career. “No matter what you achieve or where you go, always stay humble,” he says.
What’s your biggest professional accomplishment in the past 12 months?
I feel my biggest accomplishment has been meeting Hispanics wherever they want to consume digital content with innovate and creative programming, whether on television, digital and mobile platforms, or social networks. My focus continues to be on building on Univision’s success, expanding growth by working closely with new programming partners and leveraging the Company’s growing cable portfolio to deliver more of the culturally relevant content Hispanics are seeking. Most notably, driving Univision’s entertainment programming with original collaborations including the anticipated September 13 launch of “La Banda” (The Band), executive produced by Simon Cowell and Ricky Martin. The music-based reality competition will search for the ultimate Latino super group with the help of judges Ricky Martin, Laura Pausini, and Alejandro Sanz and host Alejandra Espinoza.
Best business advice you’ve received?
“Stay Humble”. No matter what you achieve or where you go, always stay humble. This is something my mentor instilled in me and I constantly remind my team.
How do you define diversity?
Diversity is all encompassing; it is differences in race, ethnic background, gender, socio-economic status, ability, language, religion, physical characteristics, sexual orientation or other. I believe that diversity is less about representation and more about embracing intellectual, spiritual, and cultural thought and opinion. A truly diverse community is open to ideas, values, and opinions- a platform or setting that not only adds color but voices.