VP, Emerging Media
Bravo

From Vodaphone to Ensequence to Bravo, Viles has worked in content and new media strategy with some of the world’s biggest brands. At Bravo, Viles is in charge of the Emerging Media department where she oversees mobile sites and apps, social and interactive TV, gaming and more. Her team has experimented extensively with text and MMS activities during TV shows, has introduced new contest and merchandising opportunities, and in 2010 built the first network relationship with Foursquare on the branded side.

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