VP, Emerging Media
Why Her? Among her many areas of expertise, Viles is particularly skilled in the red-hot area of mobile. That’s a good thing because wireless is part of her purview at Bravo, along with interactive TV and gaming. Look for Bravo to explore even more mobile and tablet opportunities in the year ahead.
New Frontier: “The new phones and tablets are allowing us to explore more ways for fans to connect during shows with each other and with our talent. The larger screens and new features make it a rich, usable, compelling experience that is more attractive to a broader set of fans.”
When Will Authentication Be A Success? “When people stop talking about it and it’s just a way of life.”
Favorite Digital Toy: “iPad.”
What You Miss About Analog: “Hand-written letters.”
The Most Valuable Traits For A Digital Executive: “Use what you create. Play and explore.”