If you were creeped out by the “12 Rooms” website during “Bates Motel’s” Season 1, you really don’t want to check out its “renovated” website this time around, as it offered an immersive look at the infamous motel and delved deeper into the show’s sinister mythology. The new site let users discover new clues and angles on the show, even directly explorers to social media where they could find out even more. The site was a success with 844K unique visitors (an increase of more than 50% from Season 1). With over 1 million page views, Batesmotel.com continued to pull in fresh users with each new episode. Bates launched successfully pulling in 1.6 million A18-49 and 1.3 million A25-54.