A&E brought Norman Bates’ basement to the Comic-Con convention floor—an exact replica, from the taxidermy on the walls to the cobwebs. Attendees took pics with the stuffed bird featured in Season 2 press images and could share it digitally. But the digital image added another element—the bird’s wings twitched, upping the creepy factor. Thousands waited to attend the live Bates Motel panel. And then there was the party. Partnering with Playboy, A&E converted a parking lot into a blue-glowing Bates Motel for the shindig. Guests could wear special glasses and peer into the motel’s windows to see what was happening within the room. Buzzfeed dubbed the party “one of the weekend’s hottest tickets,” Facebook impressions hit 7.7mln, Twitter had more than 40K mentions and Instagram gained 2.6K new followers during Comic-Con weekend.

The Daily

Subscribe

5 Questions: Spectrum Mobile Three Years After Its Debut

With Spectrum Mobile celebrating its three-year anniversary this month, we caught up with chief mobile officer Danny Bowman to chat about its trajectory.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.