PR Stunt | A&E – Bates Motel SXSW

A&E won us over by constructing the first-ever official pop-up motel for SXSW. This wasn’t mere window dressing, with the Bates Motel hosting daily visitors and even overnight guests. Once checked in, guests found near exact replicas of the motel’s rooms along with a mini bar, the ability to catch up on the first two seasons and a shower (natch). Nearly every round-up story featured the motel, which had a steady stream of traffic the entire festival. Fans could interact with motel employees for hints on upcoming storylines, a Tumblr GIF booth let them spread the word virally and those who signed the guestbook were entered into a daily drawing for one of the limited overnight stays.

The Daily

Subscribe

Xfinity Mobile Embraces Unlimited Plans

Xfinity Mobile unveiled new unlimited plans that it hopes will simplify its data options and save consumers money. Unlimited and Unlimited Plus plans start at

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.