PR Stunt | A&E – Bates Motel SXSW

A&E won us over by constructing the first-ever official pop-up motel for SXSW. This wasn’t mere window dressing, with the Bates Motel hosting daily visitors and even overnight guests. Once checked in, guests found near exact replicas of the motel’s rooms along with a mini bar, the ability to catch up on the first two seasons and a shower (natch). Nearly every round-up story featured the motel, which had a steady stream of traffic the entire festival. Fans could interact with motel employees for hints on upcoming storylines, a Tumblr GIF booth let them spread the word virally and those who signed the guestbook were entered into a daily drawing for one of the limited overnight stays.

The Daily

Subscribe
Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.