There’s a reason Adobe Primetime is used by so many in the industry, including Comcast, Time Warner Cable and Turner Broadcasting. It offers a one-stop authentication and one ad system provides full control over monetization with dynamic ad insertion, targeting and inventory rights management. What helps to set Adobe apart is its continued innovation. In the past year, it added capabilities including cloud ad insertion and currency monitoring. It’s also working with Nielsen to deliver a comprehensive cross-platform system for measurement. Also new in 2015 was integration with Adobe Marketing Cloud, allowing marketers to import audience data (be it first, second or third party data) into the Adobe data management platform and execute ad campaign targeting specific audiences.

The Daily

Subscribe

Doing Good

Comcast announced plans to equip 25 different Connecticut “Lift Zones” locations, 13 of which are already open. The initiative provides free connectivity in partner community centers for the next three

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.