There’s a reason Adobe Primetime is used by so many in the industry, including Comcast, Time Warner Cable and Turner Broadcasting. It offers a one-stop authentication and one ad system provides full control over monetization with dynamic ad insertion, targeting and inventory rights management. What helps to set Adobe apart is its continued innovation. In the past year, it added capabilities including cloud ad insertion and currency monitoring. It’s also working with Nielsen to deliver a comprehensive cross-platform system for measurement. Also new in 2015 was integration with Adobe Marketing Cloud, allowing marketers to import audience data (be it first, second or third party data) into the Adobe data management platform and execute ad campaign targeting specific audiences.

The Daily

Subscribe
Friday–December 13

FCC Launches Update to Broadband Health Map

The FCC updated its Mapping Broadband Health in America platform Friday to include new variables to better examine maternal health. Now, the platform allows users to visualize and survey

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.