While all honorees in this category offer impressive applications to enhance the TV Everywhere experience, it’s just hard to beat Adobe Primetime’s consistently elegant interface that simplifies authenticating users and ultimately enhances the consumer experience. To put it as simply as we can, Adobe Primetime integrates Adobe’s video publishing, player, digital rights management, advertising and analytics all into a tight package that helps drive revenue from ad sales and subscriptions, lower operating costs and create more engaged audiences. Like we said, it’s just hard to beat living in Primetime.

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