Naide’s Brand Effect study proved smart social media marketing can be both valuable and quantifiable. He has also created social programs to enhance digital and offline programs while uncovering revenue-driving opportunities. “If a digital brand campaign is intended to increase awareness, then a brand lift study is required to determine success,” he says. “It’s important to note that digital campaigns can drive sales, awareness and consideration depending on the platforms and tactics used. Therefore, it’s imperative that success metrics be defined up front along with a thorough understanding about what/how they can be measured by platform.”

The Daily


New Initiative Wants Hollywood to Showcase the Green

Cable operators have long focused on how to make set-top boxes more energy efficient. Now the entertainment industry is looking to make the content shown on the boxes greener.

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Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 18
2024 FAXIES Awards FAXIES Celebration on June 18th.
Jul 1
2024 Most Powerful Women Awards Nominations Open July 1st, 2024.
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