ESPN’s insatiable mobile audience is a priority for Deutsch, who works tirelessly to expand exposure for the company’s content as well as push to enhance the experience of users across platforms, including more live game streaming. Deustch says the industry needs to find a common platform for viewable ads. “Advertisers are seeking it, but there’s no independent and reliable way for publishers and advertisers to verify what is viewable,” he says.

 

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