ESPN’s insatiable mobile audience is a priority for Deutsch, who works tirelessly to expand exposure for the company’s content as well as push to enhance the experience of users across platforms, including more live game streaming. Deustch says the industry needs to find a common platform for viewable ads. “Advertisers are seeking it, but there’s no independent and reliable way for publishers and advertisers to verify what is viewable,” he says.

 

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FCC Getting New Round of Broadcast Ownership Input

Reply comments are due today at the FCC on its quadrennial review of broadcast ownership rules. That means it’ll probably be Monday before the FCC posts them all, and while many comments are likely to restate entrenched positions, a few new threads may still emerge.

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