Lori Lee & Terry Denson
Title: VP, Programming and Marketing, Verizon FiOS TV
Years in Cable: 15
Education: Harvard University; JD, Georgetown University
Title: Senior EVP & Global Marketing Officer, AT&T
Years in Cable: 17
Education: BS and MBA, Washington University
Best Advice: Say thank you and be grateful.
With some of cable’s top executives admitting they now watch their favorite shows on mobile devices, it’s clear that one-time “phone companies” like AT&T and Verizon are now firmly entrenched in the cable industry. They’re also constantly developing new technologies to improve portability for the consumer, like the U-verse app Lee’s team developed to give subscribers access to 200-plus live channels in-home and 110 out-of-home on more than 30 different devices. And programming bait, like the FiOS limited-time offering of free on-demand viewing of 170 full series and 2,000 movies that ran last month with binge viewers in mind.
I watch the majority of programming on this device: One of my tablets. Love how U-verse TV everywhere keeps me mobile.
Favorite TV show as a kid: “Get Smart.” Must have been that first wearable mobile device—his shoe.
The biggest innovation in cable over the last year: Integrated bundle of TV, Internet and Wireless phone—one-stop connectivity.
If my office produced a viral video, the background music would be: “Happy,” by Pharrell Williams
Favorite vacation spot: Backyard with my husband and kids.