Lisa Choi Owens
SVP/GM, Digital Media
Scripps Networks Interactive
Why Her? Owens’ knowledge of the cable industry and digital earned her a promotion to SVP of digital media last year, and she smartly set about expanding Scripps’ presence in areas including social media, mobile content and VOD.
No Cooks Day Off: Like many fine execs, Owens always seems a step ahead. CookingChanneltv.com was launched eight months before the network even made it to TV. The result? The Cooking Channel Facebook fan page had 34K followers by the network’s launch date. “That high level of social engagement ensured a built-in fan base and successful network launch,” she says.
What Youd Like Digital Devices to Do: “Get better at file management and syncing data. Also, battery life is going to have to improve as users continue to expect devices to be always on and always connected.”
Favorite Digital Toy: “My iPad.”
Most Valuable Traits for a Digital Executive: “Flexibility and imagination. Technology is changing so fast it takes healthy doses of both to stay ahead.”
Who Wins A Fight Between Facebook and Twitter? “Facebook.”
On Your iPad: “Tons of kids apps, books, mags, movies and pictures of my children.”
