Advertising Sales Person of the Year (Below VP Level)  | Sarah Crabbe, Account Executive – Discovery Communications

Managing ad sales for TLC and Investigation Discovery, Sarah Crabbe has built a rep as an innovative sales exec who consistently delivers results. One example is a recent deal with Unilever, which wanted to promote its Dove brand but had its doubts that Discovery’s nets were the right fit. Crabbe flew into action, using an upcoming special for TLC’s “My Big Fat Fabulous Life” as a vehicle for Dove’s brand goals. Unilever wasn’t the only skeptical client, and Crabbe has since used the same creativity to convince others to associate their brands with TLC shows such as “Extreme Weight Loss,” “Sex Sent Me to the ER” and “Hoarding.” Overall, Crabbe has impressed colleagues and managers with her creative approach to clients, and that has turned her into a rising star at the company.

 

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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