Trade Show Marketing/PR | SCTE – Cable’s Power Innovators
SCTE’s promotional campaign for Energy 2020 at SCTE Cable-Tec Expo immersed attendees in displays, signage, remarks, videos and demos of the program. The multi-platform strategy was integrated into the diverse elements of the Expo agenda. The centerpiece of the campaign was an exhibit at the entrance to the show floor that highlighted top accomplishments of “Cable’s Power Innovators.” An adjacent “Power Stage” allowed participants to deliver live presentations and case studies. The campaign helped generate more than 1,000 hits to relevant web pages and vastly increased awareness of the program and its benefits throughout the industry.