Trade Show Marketing/PR | SCTE – Cable’s Power Innovators

SCTE’s promotional campaign for Energy 2020 at SCTE Cable-Tec Expo immersed attendees in displays, signage, remarks, videos and demos of the program. The multi-platform strategy was integrated into the diverse elements of the Expo agenda. The centerpiece of the campaign was an exhibit at the entrance to the show floor that highlighted top accomplishments of “Cable’s Power Innovators.” An adjacent “Power Stage” allowed participants to deliver live presentations and case studies. The campaign helped generate more than 1,000 hits to relevant web pages and vastly increased awareness of the program and its benefits throughout the industry.

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Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

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Cablefax 100 Awards 2026 CFX100 2026 | Nomination Deadline
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