The Weather Channel, teamed up with Google Maps to co-host “Storm the Road”, a 24-hour hackathon bringing together both Maps and The Weather Channel APIs (or data feeds), to help develop a product or feature to promote safety for their users. The Weather Channel invited technology and design professionals as well as students to register, and representatives from The Weather Channel, Google, the American Red Cross and the CDC spoke to participants about safety and served as judges.

Fifty hackers worked in teams to develop new safety measures for the public to use during severe weather with one team taking the top prize. Weather Channel Meteorologist Jen Carfagno said the real result was, “the true collaboration and innovation toward keeping the public safe in times of need.”

The event was part of Google’s larger road trip to celebrate the 10th anniversary of Google Maps. The Maps team embarked on a road trip across the country called Code the Road, visiting 10 developers using maps in an innovative way.

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Lifetime announced “Gift of a Lifetime,” part of the net’s pro-social giveback initiative partnering with charities to identify five women and their families to receive the “gift of a lifetime”

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