Who doesn’t love a cat video?! In a first for the company, Optimum has launched a Tri-State Cats campaign powered by Optimum WiFi, which entails a pop-up Cat Café in Hoboken, NJ, hosted by the North Shore Animal League America and also the spot above featuring your favorite Internet cats. The campaign starts today, August 5, and goes through Sunday, August 9. At the café people can play with adorable kitties and have the option to adopt them. Visitors are encouraged to share photos with the cats using the hashtag #TriStateCats. For every one shared, the Optimum Community program plans to donate $1 to Animal League America. You can also pose, shoot and share pics with large-scale posters of cats that are posted in Optimum WiFi hotspots.

The Cat Café info:

Location: 716 Washington Street, Hoboken, NJ
Hours: 2 pm – 7 pm Wed-Fri and 11 am – 4 pm Sat-Sun

And cat poster locations:

Seaside Heights, NJ: 601 Boulevard
Stamford, CT: 51 Bank St
Hoboken, NJ: 735 Clinton Ave, 638 Willow Ave, 900 Willow Ave
Brooklyn, NY: 109 Wilson Ave

This is initiative is part of Optimum TV’s “Let’s Connect More” campaign, which aims to show how people can remain connected to things that matter. Donations are made by Optimum Community, Cablevision’s program supporting community-based, local initiatives.

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Early Signs Positive for Emergency Broadband Benefit Uptake

The FCC’s $3.2 billion Emergency Broadband Benefit program kicked off with a bang Wednesday, and some 825 providers sat ready to answer consumer questions and get folks signed up for subsidies. Thus far, all has gone to plan and consumer interest is coming in either consistent with or in excess of providers’ early predictions.

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