Please enjoy our fifth installment of the Cablefax 100 Video Series, sponsored by CSG International, in which our editors sit down with execs named to the 2016 Cablefax 100. To watch the previous videos, explore our CableFlix section.

In this clip president, OTT services for CSG International Kent Steffen talks the evolving OTT landscape, personalization of content, and the value of using analytics and big data to perfect the consumer experience.

The Daily

Subscribe

Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up