Comedy Central’s Secret Videos of Trevor Noah

Well, this is clever. Comedy Central is banking on the fact that many people will Google Trevor Noah, its new host of “The Daily Show.” So it created a series of YouTube videos that can only be found by Googling Trevor Noah with a specific term. Like “girlfriend,” for the one above. Uproxx first found the videos–which aren’t on the network’s YouTube channel–and discovered that the terms “wiki,” “autotune,” “gay,” “net worth,” “shirtless” and many more yielded videos. Who knows how many others are lurking in far corners of the Internet?