Fresh off its acquisition of DirecTV, AT&T is about to start pitching to consumers the merits of the combined company through an ad campaign titled “Times Square.” In the spot above, movie clips and memorable moments are delivered to an NYC crowd on multiple screens, suggesting a world where content in ubiquitous. The spot will begin airing during the PGA Championship on CBS Saturday August 15 and will run for several weeks on radio, print, social and digital platforms, reports Ad Age. Previous spots from DirecTV were on the cheekier (and more controversial) side, featuring Rob Lowe dissing cable subscribers and Sports Illustrated supermodels getting makeovers.

 

The Daily

Subscribe
Wednesday–April 15

Uh Oh, Prime Video

Broadcasters let out a cheer Tuesday night (unless they’re a Hornets or Heat fan).

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

May 5
T Howard Annual Awards Dinner T. Howard Foundation Annual Awards Dinner
May 30
2026 Top Ops Awards2026 Top Ops Awards
Jun 4
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.