Fresh off its acquisition of DirecTV, AT&T is about to start pitching to consumers the merits of the combined company through an ad campaign titled “Times Square.” In the spot above, movie clips and memorable moments are delivered to an NYC crowd on multiple screens, suggesting a world where content in ubiquitous. The spot will begin airing during the PGA Championship on CBS Saturday August 15 and will run for several weeks on radio, print, social and digital platforms, reports Ad Age. Previous spots from DirecTV were on the cheekier (and more controversial) side, featuring Rob Lowe dissing cable subscribers and Sports Illustrated supermodels getting makeovers.

 

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