ZillionTV, a personalized TV service, has announced an expanded distribution strategy that includes pilot trials of a direct-to-consumer offering and a focused effort to embed the ZillionTV service in consumer electronics devices.

Since the Company unveiling in March 2009, ZillionTV has conducted closed market field trials and will continue to pursue partnerships with its primary distribution channel of Internet Service Providers, focusing efforts specifically on Communications Service Providers (CSPs).

At the same time, as broadband penetration in U.S. households continues to climb, and more consumers have access to Internet speeds of 3 Mbps or greater, it has become important for ZillionTV to test a direct-to-consumer offering in areas where ZillionTV is not available through a CSP partner. This pilot test is scheduled to commence in Fourth Quarter 2009 in select markets.

As a third approach to home distribution, ZillionTV will work closely with CE manufacturers to integrate the ZillionTV Service within new Internet-enabled video platforms such as TVs and gaming consoles.

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