Allot Communications has released its Allot MobileTrends World Cup Report, which indicates that mobile broadband usage increased by 24 percent during the 2010 FIFA World Cup matches. Web browsing on mobile broadband experienced the sharpest growth with a 35 percent rise, while YouTube traffic rose by 32 percent on post-match mornings.
The Allot MobileTrends Report demonstrates that mobile devices did not replace big screen televisions during the World Cup, but rather created a new category where the two operated alongside each other. Mobile devices played a central role in enhancing the viewer’s World Cup experience by offering them additional football and match-related information in real time, and by providing the ability to watch replays at leisure and distribute them virally.
According to the Allot MobileTrends World Cup Report:
- Lunchtime matches showed the largest bandwidth increase with 31 percent;
- Video streaming and P2P increased by 11 percent and 13 percent respectively;
- Mobile data bandwidth usage experienced a 16 percent overall increase during post-match mornings.
The Allot MobileTrends World Cup Report data is based on statistics collected from mobile networks around the world representing more than 90 million subscribers. Data was collected during the 2010 FIFA World Cup for 42 individual matches using the long term reporting capabilities of the Allot NetXplorer, Allot’s centralized management and reporting system. The data collected for this report was totally subscriber-anonymous.