According to Horowitz Associates’ annual Broadband Content and Services Survey of 800 Internet users, 44 percent of respondents watch actual, not user generated, TV content at least once monthly, either on PCs or on handheld devices.

TV consumption on computers and handheld devices is already ubiquitous among young people, with 82 percent of 15-17 year olds surveyed viewing at least monthly. On handheld devices alone, half (48 percent) of online young people surveyed report watching TV content at least monthly, doubling from 24 percent last year.

Consumption of TV content on alternative platforms varies by genre, with news topping the chart among adult Internet users, and music videos topping the chart among 15-17 year olds.

Sports, kids’ content, and movies are the genres least likely to be viewed on a platform other than traditional TV.

However, the actual percentage of TV content consumed on alternative platforms remains small.  According to the Horowitz study, of all the hours Internet users say they spend watching TV programs, about 4 percent of TV time is on a platform other than a TV set – 2 percent on a PC/laptop and 2 percent on a handheld, with the vast majority (96 percent) still consumed via TV.

The Daily

Subscribe

Honoring Juneteenth

BET is celebrating Juneteenth with a programming slate as part of its “Content for Change” initiative. Saturday at noon, the network will deliver social justice-themed episodes of series, inspirational films and short-form content across its platforms. BET will also launch a Manifesto campaign and deliver messages of inspiration from Black talent, thought leaders, and changemakers […]

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.