According to Horowitz Associates’ annual Broadband Content and Services Survey of 800 Internet users, 44 percent of respondents watch actual, not user generated, TV content at least once monthly, either on PCs or on handheld devices.
TV consumption on computers and handheld devices is already ubiquitous among young people, with 82 percent of 15-17 year olds surveyed viewing at least monthly. On handheld devices alone, half (48 percent) of online young people surveyed report watching TV content at least monthly, doubling from 24 percent last year.
Consumption of TV content on alternative platforms varies by genre, with news topping the chart among adult Internet users, and music videos topping the chart among 15-17 year olds.
Sports, kids’ content, and movies are the genres least likely to be viewed on a platform other than traditional TV.
However, the actual percentage of TV content consumed on alternative platforms remains small. According to the Horowitz study, of all the hours Internet users say they spend watching TV programs, about 4 percent of TV time is on a platform other than a TV set – 2 percent on a PC/laptop and 2 percent on a handheld, with the vast majority (96 percent) still consumed via TV.