QUOTABLE

“NIL and college sports is a very big opportunity. It feels like TikTok 2020. What people aren’t really realizing is the opportunity is not just in the main revenue sports—football and basketball. There’s a lot of kids—rowers or volleyball players—who have a pretty decent following that you should be tapping into. The conversation of how to do that is reframing marketers’ brains to realize it’s still the same thing—influencer marketing. The key thing is they are an athlete first before creator. There’s a very big opportunity, especially when it comes to regional plays and targeting specific DMAs.”

– Sosani Consulting Co-Managing Partner Tinashe Chaponda at a NAMIC Gen Z panel.

UP AHEAD

OCT. 28: FCC October Open Meeting, D.C.

OCT. 30: Comcast 3Q25 Earnings Call

OCT. 31: Charter 3Q25 Earnings Call

NOV. 5: Future of Television, L.A.

NOV. 5: Go Addressable 2025 Summit

NOV. 12: “The People’s Oversight Hearing” by Public Knowledge, D.C.

NOV. 18-20: Parks Associates’ Future of Video: Business of Streaming, L.A.

ICYMI

 

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Monday–November 10

Paramount Downplays WBD Interest, Maps DTC Future

There certainly wasn’t a lack of anticipation for Paramount’s first earnings call since finalizing a merger with Skydance, but the ongoing chatter about the company’s interest in Warner Bros. Discovery made the lights that much brighter.

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