The CTAM On Demand Consortium released a set of user interface terms designed to encourage uniformity within the industry (they’re available at http://www.ctam.com). The index is not a list of consumer marketing terms, but instead a way to standardize the language as the industry works on product development. "Play," "order," and "watch" are among the terms defined and differentiated by the index.

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NCTC Members Test AI’s Potential

Answering a customer’s billing question costs Conway Corp. about $10.50 when a human picks up the phone. With AI, that drops to $6.50—and 40% of callers never need a human at all.

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