The CTAM On Demand Consortium released a set of user interface terms designed to encourage uniformity within the industry (they’re available at http://www.ctam.com). The index is not a list of consumer marketing terms, but instead a way to standardize the language as the industry works on product development. "Play," "order," and "watch" are among the terms defined and differentiated by the index.

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Friday–October 17

Kaitz: Less Dinner, More Swagger

Don’t call it the Kaitz Dinner—and leave the three-piece suits at home. Next week’s Kaitz fundraiser promises to put a new spin on the 42-year tradition.

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