VOD
By
| May 20, 2004
The CTAM On Demand Consortium released a set of user interface terms designed to encourage uniformity within the industry (they’re available at http://www.ctam.com). The index is not a list of consumer marketing terms, but instead a way to standardize the language as the industry works on product development. "Play," "order," and "watch" are among the terms defined and differentiated by the index.