Virgin Media unveiled the first advertising campaign for its next generation Virgin Media: TiVo Service. The TiVo service combines the live TV schedule with catch-up TV, a library of on-demand programming, Web-based applications, alongside a personal video recorder.

The ad campaign includes three ten-second TV spots and a raft of print ads which highlight the positive reception Virgin Media: TiVo Service has enjoyed since it launched in December 2010. (For more, see Virgin Media’s New Set-Tops Boast Three Tuners, Backwards EPG).

Virgin Media’s campaign invites people to visit its Website to explore the TiVo service’s features for themselves – from a 1TB hard drive, able to record up to 500 hours of content, the ability to scroll back in time and through the past seven days on the EPG and the ability to rate shows with thumbs up and thumbs down buttons and receive recommendations based on a viewer’s preferences.

The Daily

Subscribe
Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.