Virgin Media unveiled the first advertising campaign for its next generation Virgin Media: TiVo Service. The TiVo service combines the live TV schedule with catch-up TV, a library of on-demand programming, Web-based applications, alongside a personal video recorder.
The ad campaign includes three ten-second TV spots and a raft of print ads which highlight the positive reception Virgin Media: TiVo Service has enjoyed since it launched in December 2010. (For more, see Virgin Media’s New Set-Tops Boast Three Tuners, Backwards EPG).
Virgin Media’s campaign invites people to visit its Website to explore the TiVo service’s features for themselves – from a 1TB hard drive, able to record up to 500 hours of content, the ability to scroll back in time and through the past seven days on the EPG and the ability to rate shows with thumbs up and thumbs down buttons and receive recommendations based on a viewer’s preferences.