SeaChange International has begun rollout of its dynamic VOD advertising technology for the U.K.’s Virgin Media. SeaChange’s AdPulse On Demand software is being deployed over the national SeaChange Axiom on Demand footprint serving 3.7 million digital cable homes, beginning with 300,000 homes from this month. 

Thirty second pre-roll and post-roll ads will appear around on-demand content from LIVING, Virgin1 and Bravo. Program and ad matching decisions will occur dynamically, enabling on-the-fly placements into individual VOD streams, connecting content with relevant ads.

Virgin Media concluded a dynamic VOD ad trial earlier this year with SeaChange. (For more, click here).

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Regulatory Landscape for Discovery-WM

Sen Dick Blumenthal (D-CT) is already calling for close scrutiny of a Discovery-WarnerMedia combo. “Recent lax antitrust enforcement has allowed a dramatic consolidation in the media market that is driving

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