Recent data from digital business metrics specialist comScore indicates that in March 2012, online video advertisement views topped 8 billion for the first time (for more information, click here and scroll down to Stack’t Facts). Given the rapid growth of the sector, advertisers that want to deliver brand impressions via online videos are demanding better ways to measure ROI, assess video impact and their target consumers.

To help with this, independent standards company Clearstream is touting its surveillance-grade video-analytics tool – similar to that used by casinos. The new tool, “Clearview,” delivers object and audio recognition capabilities, and it reportedly can scan for such questionable content as guns or nudity. It also can identify logos within the video stream to help ensure brand safety.

Explains Bob Bernstein, executive vice president and chief media officer at Draftfcb Chicago, "With the ability to deliver advanced video analytics that identify context and semantic-matching capabilities to shed light on sentiment and intent, Clearstream gives advertisers the tools we need to ensure that online video campaigns are reaching audiences in appropriate venues."

Here’s how it works: Clearview provides advanced in-stream video scanning services featuring object recognition, audio recognition and detailed video output characteristics. The tool scans inside and outside the video player and provides the advertiser with the video in its original form or on a frame-by-frame. “Advanced analytics can pinpoint ROI, video impact, creative elements, messaging, consumer intent and even the device used to access the video,” the Chicago-based company says.

The Daily

Subscribe
Thursday–December 12

People

Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.