The SCTE has hired Bernadette Vernon as vice president of marketing and membership. With SCTE, Vernon will be responsible for creating an integrated approach to all aspects of the organization’s engagement with members and the industry, including acquisition and retention; customer service; communications; industry relations; and administration of the SCTE Board of Directors and Standing Committees.
Most recently Vernon was director of strategic marketing for the video business unit of Motorola. During more than eight years with Motorola, she was responsible for initiating programs that helped to drive the adoption of such innovations as DVRs, HD, and VOD. Working across the cable industry, she developed relationships with high-profile partners, including ESPN and the NFL.
Prior to Motorola, Vernon was corporate director of marketing for Harron Communications.