The Mayo Clinic will be the 1st to deploy ICTV and N2 Broadband’s Web service specification for the delivery of on demand interfaces and applications. The healthcare organization’s cable plant in Rochester, MN, uses S-A’s [SFA] headend and Explorer boxes. ICTV’s "HeadendWare" and N2’s "OpenStream" platform will enable delivery of VOD and SVOD menuing, games, email and other interactive services. The idea behind the solution is to allow any Web developer to build and manage menu and interactive apps and port them from the Web to digital TV, says Jonathan Symonds, ICTV vp, biz dev (MN-based Video Cube is Web developer for the Mayo Clinic). Symonds says talks are "pretty serious" with a handful of top MSOs.